DMX Africa:
Experiential Marketing
with Digital Signage, Music and Scent
Where Your Brand Comes to Life Visually, Audibly, and Beyond.
BECOME UNFORGETTABLE
with DMX
DMX Africa is a South African provider of digital signage, music for businesses and scent marketing. Since 1996, we have helped retailers, restaurants, hotels and franchises engage customers through sight, sound and scent, with content managed from one cloud-based platform, Harmony.
Harmony Platform
All-in-one, easy-to-use content management system for managing your on-site digital signage, music, and audio messaging.
Content Management
Manage all content across premises from one central platform.
DMX's Digital Solutions for South African Businesses
DMX helps you to take your brand to the next level by engaging with your customers through our experiential digital solutions.
DIGITAL SIGNAGE
Captivate customers through your digital signage content.
Sales promotions, branding, product education, interactive experiences, menu boards and overall communication. DMX supplies commercial-grade screens, video walls, digital menu boards and digital shelf displays, all managed from the Harmony platform.
MUSIC FOR BUSINESSES
Tap into your customer’s emotion and capture your brand voice with custom audio solutions.
Music playlists, in-store radio, audio equipment and in-store messaging.
SCENT MARKETING
Create a more memorable impression by adding extra dimension to your store.
Make use of known associations and memorable scents to give your customer the full experience.
Industries DMX Africa Serves
Our sight, sound and scent solutions are built for customer-facing South African businesses. See how we work with:
- Retail
- Supermarkets
- Quick Service Restaurants
- Restaurants and Bars
- Hospitality
- Franchise Solutions
- Automotive
- Financial
- Salons and Spas
- Health and Leisure
- Convenience Stores
- Common Areas
Looking for internal messaging for your teams? See workplace digital signage.
Brand Experience Specialists
You may know us from our diverse music repertoire on DSTV. In addition to our beloved music channels, DMX Africa is a leader in experiential marketing solutions for South African businesses. See the DMX channels on DStv.
We get to know your business, your brand and your customers. From there, we can determine the experience you need to create to keep customers coming back.
Using the right media solutions, we want to help you create experiences that keep your brand top of mind. DMX’s customers include prominent industry leaders and identifiable brands. Our clients include Nike, Calvin Klein, Hugo Boss, Timberland, Ferrari, Karl Lagerfeld, G-Star Raw and Sportsman’s Warehouse, as well as venues such as Mall of Africa.
With a focus on customer experience, our digital solutions are used in over 500,000 locations worldwide. DMX Africa has served South African businesses since 1996 as the local partner of Mood Media.
Experience our brand
Have a look at the solutions we offer and how these solutions have improved a customer’s journey with our clients’ brands. Read our case studies for real results.
Digital Signage for Retail Stores: 12 Practical Use Cases
10 Reasons Why Corporate Digital Signage Improves Workplace Communication
SAMRO and SAMPRA Licences Explained for Business Owners
Digital vs Traditional Signage: Which Is Right for Your Store or Business?
LED Screen Types Explained: Indoor, Outdoor, Poster, Flexible and Transparent
What Is Digital Signage? A Guide for South African Businesses
Interactive Kiosks vs Standard Digital Signage: Which Does Your Business Need?
10 Ways Digital Signage Screens Increase Customer Engagement and Sales
How Pop Music Influences Customer Mood and Spending
Brands who value their customer experiences















Frequently Asked Questions About DMX Africa
What is DMX Africa?
DMX Africa is a South African provider of digital signage, music for businesses and scent marketing. We have served local businesses since 1996 and manage screens, playlists and audio messages through Harmony, our cloud-based content management platform.
What does DMX Africa offer?
We offer digital signage, including commercial displays, video walls, digital menu boards and digital shelf displays. We also provide music playlists, in-store radio, audio equipment and in-store messaging, plus scent marketing, with Harmony to manage your content.
Which businesses use DMX Africa?
DMX Africa works with customer-facing South African businesses, including retailers, supermarkets, restaurants, quick service restaurants, hotels, franchises, automotive dealerships, financial institutions, salons and spas, and health and leisure venues. Corporates also use workplace digital signage for internal messaging.
Are the DMX music channels on DStv the same company?
Many South Africans know DMX from our music channels on DStv. We bring the same music expertise to businesses through background music, in-store radio and custom audio solutions that suit your brand.
Can I manage my own digital signage and music content?
The Harmony Platform is an all-in-one content management system for on-site digital signage, music and audio messaging. Many DMX customers manage their own playlists and screen content, across one site or several, from a single central platform.
How do I get started with DMX Africa?
Complete the enquiry form on this page to book a demo or ask a question. Tell us your industry and number of locations, and the DMX team will recommend the right mix of digital signage, music and scent for your business.
Capture your brand today
Book a demo or send us an enquiry. Tell us about your business and we will recommend the right mix of digital signage, music and scent.
Already a DMX customer? Visit the Support Hub for Harmony Visual and Harmony Music help.

