5 Ways Digital Signage Helps with Customer Retention
When it comes to customer retention and building a loyal following – it’s all about creating an immersive environment that enhances the in-store experience and puts customers in the mood to buy. We know that 90% of shoppers are more likely to revisit a store if the music, visuals and scent create an enjoyable in-store experience.
A high-impact digital signage solution creates the highest quality of customer experience. How can the visual impact of signage help with customer retention?
The customer of today values experience over products. Leave a lasting impression on customers by creating an immersive environment with sensory solutions like engaging visuals, interactive touchscreens and enjoyable background music that significantly improves the in-store experience, increases dwell time and encourages repeat visits.
2. Entertain Customers While They Wait
Research shows that waiting in line is the top in-store frustration. Captivating content reduces the perception of waiting time and gives retailers an opportunity to inform shoppers on in-store promotions. Engage and entertain customers with dynamic visuals on well-placed screens while they wait.
3. Keep Content Current
A key advantage of going digital is the ability to update content far quicker than possible with print signage. The DMX Content Management System (CMS) allows retailers to manage content over multiple screens and sites in just 4 clicks. The scheduling functionality also makes it easier to curate targeted messaging per campaign or season.
4. Engage Customers with Self-Service
The benefits of integrating technology to create hyper-personalised shopping experiences are endless. Introducing a self-service element with a touchscreen interface gives customers the opportunity to browse through the product catalogue. An omnichannel approach that enables customers to log into their online profile in-store can make the sales process easier for the business and customer.
When it comes to creating a visual impact on customers, digital signage trumps print on many levels. Going digital saves on printing costs and content deployment time by 90%. Unlike traditional displays, a digital alternative also allows marketers to update store designs quickly, remotely, and at no additional cost.
Happy customers are likely to revisit a store and share their positive experiences with others. Creating an elevated in-store journey with a high-impact visual solution is a great way to garner loyalty and encourage repeat visits. Go digital, send us an enquiry today.