CHERY SANDTON
Prior to social distancing, consumer preferences in the automotive industry were increasingly leaning towards a more digital car buying experience. As a result, the dealership experience has become more important than ever before. The ability to excite and connect with customers will determine success, and more importantly, the loyalty generated for years.
Chery Sandton sought to create an immersive showroom experience with digital display solutions designed to captivate customers at every touchpoint. DMX installed a total of six displays in the dealership, including countertop screens, floor displays, kiosks, and a reception display screen.
More than reducing perceived wait times, digital displays can also add to the overall aesthetics of the dealership. For Chery Sandton, the displays add to the sleek and stylish showroom décor, whilst reducing clutter and eliminating the use of printed signage.
Today’s advanced displays allow automotive brands to upgrade the showroom with dynamic, preloaded branded content, which can be updated regularly with fresh, engaging material. DMX’s cloud-based Content Management Software allows the updates to be completed quickly and easily from anywhere.
“Our digital displays have provided a seamless omni channel experience to our customers and allows for digital touch engagement on our floor. At a touch of a screen, the customer can scroll through our full menu of vehicles, both new and preowned, and dive into the car features, extra’s and pricing as a self-help tool.”
– Ayesha Patel, iCar Technologies
By using dealership digital signage effectively, dealerships can increase customer knowledge of services and inventory, decrease perceived wait times, and add value and a sense of overall satisfaction of the customer experience – all improvements which help increase the bottom line. Ready to begin? Contact the experts at DMX, today – and we’ll help you create the right experience, from the start.