Going Green In Retail With A Visual Solution
Is it possible to increase in-store customer engagement whilst minimising your impact on the environment?
Research shows that 78% of shoppers cite the ability to touch, feel and try products as the top reason for shopping in-store. The retail industry is evolving around the concept of an enhanced customer experience. The challenge is in introducing a sustainable multi-sensory element that benefits the customer, the business and the environment.
‘Going green’ is not just a fad. As the world continues to strive towards a sustainable future, developing an environmentally responsible brand means remaining competitive. Today’s consumer doesn’t just want a hyper-personalised shopping experience – they want to do business with a retailer who shares the same values.
How can you transform your brand into an eco-minded business?
Forget Paper – Go Digital
Sight solutions matter. One of the most effective ways to elevate the in-store experience is to add a visual element to the customer journey. It’s not about if you go visual, but when. And when you do go visual, consider a solution that is very much in-line with your ecological business goals.
Picture the collective waste that comes with printing, season after season. Save time and money by replacing static displays with a digital alternative. Print marketing campaigns create tangible waste, take time to deploy and can cost a fortune. Substituting static advertising for dynamic content on screens cuts down on clutter and considerably reduces your carbon footprint.
Introducing a full turnkey digital signage solution not only adds to the aesthetic appeal of the store; but can also focus your marketing to a centralised medium. Adding a touchscreen encourages customer interaction, allowing shoppers to browse through virtual product catalogues and in-store promotions. A high impact visual solution like a video wall captures the personality of your brand and brings the wow factor to any space.
When deciding on the type of screen best suited for your store; consider how the raw materials were sourced and how replaceable the parts are. The premium picture quality that comes from a bezel-less LED display makes it perfect for effective brand marketing. The replaceability of the components make it a more sustainable long-term investment as well.
The ability to convey multiple messages, as quick and easily as possible, is something static displays struggle to achieve. The DMX user-friendly Content Management System (CMS) allows retailers to manage content from anywhere in the world, in just four easy steps. Change content by campaign, season or trend – in real time.
Exploring ways to introduce energy-efficient practices in your business makes practical, economical, and ecological sense. Going green is not just good for the planet – it’s the future of business. Get ahead of the game.