In-Store Media Advertising with DMX

If you blink, you miss it—and in retail, that’s a missed opportunity for a sale.

Capturing your customer’s attention is essential. But how do you stop them from blinking, let alone missing what you’re advertising in-store?

At DMX, we’ve grappled with this challenge ourselves. We understand that even the best products can only be noticed with the right strategy. That’s why we’ve spent years perfecting a solution that ensures your audience stays captivated.

Our in-store media advertising systems are designed to stop customers in their tracks—no blinks, no distractions, just eyes glued to your message. With Harmony’s digital signage software and content management, DMX helps South African businesses create lasting impressions from fleeting moments—and drive sales.

Your customers deserve visuals that are just as impactful! Let’s dive into how DMX can help your brand.

What Is In-Store Retail Media

In-store retail media is about transforming your retail space into one that speaks to your customers. You can use digital screens, video walls, and shelf displays to highlight promotions and engage customers throughout their shopping experience.

The benefit of in-store media is that it’s like an always-on, silent salesperson who grabs attention and delivers crucial messages at just the right moment.

With DMX’s in-store retail media options, you can create a captivating visual experience that your customers won’t just glance at—they’ll stop, stare, and remember.

Why Do You Need In-Store Marketing?

Because a great product can only sell itself if people notice it!

In-store marketing ensures your promotions, specials, and brand messages get the spotlight they deserve.

It’s about attracting most of the window shoppers to the store, capturing their attention, and turning them into loyal buyers through an unforgettable shopping experience.

With the right tools—like DMX’s digital signage solutions—you can:

• Boost sales by highlighting promotions and new arrivals. is a
• Heighten the customer experience with real-time updates and interactive content.
• Build brand loyalty by showcasing your unique identity in every corner of your store.

In-store marketing works because it captivates customers, making your message impossible to miss.

The Power of Digital Signage in Retail

Digital signage creates memorable shopping experiences. It promotes your specials, reflects your brand’s personality, and helps your message cut through the noise.

DMX Display Solutions: A Screen for Every Scenario

DMX offers a variety of digital display display options to suit any business:

1. Screens for Every Occasion

DMX offers floor-standing kiosks, battery-operated displays, and outdoor screens built to handle the South African sun. Their stretch displays are equally durable, designed to withstand sunlight, tampering, and our famously unpredictable weather.

2. Immersive Video Walls

Looking to make a significant impact? Video walls are the way to go.

You can choose from:

• LCD Video Walls: Affordable but with visible borders (like watching rugby through a picket fence).
• LED Video Walls: Seamless, lightweight, and weatherproof—great for larger-than-life displays.

With DMX’s video walls, your customers won’t just see your message; they’ll feel it.

3. Digital Menu Boards

If you’ve ever tried to decide what to order at a busy takeaway, you’ll appreciate the power of a digital menu board, Which displays fresh, real-time updates for promotions, specials, and seasonal changes.

4. Digital Shelf Displays

Help influence customers at the point of sale with in-store displays that sit right next to your products. These small but mighty displays provide reviews, how-to videos, or special offers.

Content Management with Harmony

Harmony, DMX’s content management platform, makes it easy to control and schedule your content, ensuring the right message reaches your customers at the right time.

• Upload and schedule content for specific times, days, and locations.
• Access customisable templates and layouts to design your visuals.
• Rotate ads using smart tag technology, ensuring variety without the hassle.

Customising the Buyer Journey

With DMX and Harmony, your retail store can maintain a consistent brand presence while tailoring content to your audience.

Picture this: A customer walks into your store and immediately notices an LED wall highlighting your latest promotion, digital menu boards pointing out daily specials, and shelf displays offering product details and reviews. Customers are drawn to the store by engaging digital signage that highlights exclusive offers.

Why Choose DMX?

DMX goes beyond just digital signage solutions, from screens to software.

DMX does it all:

• Expert installation and support.
• High-definition, durable, and weather-resistant displays.
• Audio systems
• Centralised control through Harmony for seamless content management (digital signage and music).

We work closely with retailers and brands in Southern Africa to create captivating and engaging environments that leave a lasting impression.

Book a demo to discover how DMX can transform your retail space into an experience that stays with your audience long after they’ve walked out the door.