Manage Your In-Store Media with Harmony's Digital Media Player and Signage Software

Businesses now have access to an all-in-one content management system that seamlessly integrates digital signage, music, and audio messaging— Harmony. Its online and digital media platforms help brands establish an impactful presence on their premises and across all locations.

As your brand experience partner, DMX ensures your brand has the right tools to communicate with your customers.

In-Store Media and Content STILL Matter

As online shopping stabilises in South Africa, the role of physical retail is becoming more critical than ever.

According to VML’s “The Future Shopper 2024,” two-thirds of consumers now prefer brands that have both an online and physical presence. This shift allows retailers to reimagine in-store experiences, utilising immersive media and content to create memorable, engaging spaces that complement digital offerings.

By integrating digital signage, engaging music, and even scent marketing, brick-and-mortar stores can create a multi-sensory environment that online retail cannot replicate. These in-store media elements captivate attention, encourage impulse purchases, and boost customer satisfaction—essential for standing out against competitors.

7 Reasons Your Business Would Benefit From Harmony

Harmony is a cloud-based content management system (CMS) designed to manage businesses’ on-site digital signage, music playlists, and brand messaging.

The Harmony Media Player is the hardware component of Harmony that brings audio and visual content to your digital displays and speakers. Installation is a simple plug-and-play setup, with the device designed to store up to 256GB of content, ensuring smooth playback even during internet interruptions.

Harmony offers software and hardware components—the Harmony platform and the Harmony Media Player—creating an easy-to-use ecosystem for businesses to control their visual and audio content from a centralised platform.

1. Centralised Control for Multiple Locations

For businesses with multiple locations, managing content and approvals for a consistent brand image can be challenging.

Harmony solves this problem through its centralised content management. You or your team can access the platform from anywhere, updating each location’s playlists, digital signage content, or audio messaging between the playlist tracks.

Whether you want to schedule the same content across all in-store locations or give each location its own look and feel – you can manage it all in one place, from anywhere.

Harmony in Action:

Your retail chain store wants to update the content at all stores nationwide with a unified holiday promotion. Harmony lets you schedule the promotion to the digital displays in each location in no time, seamlessly fitting in with the existing content at each store.

Harmony | Your Retail Content Platform

2. Simple, Intuitive and Easy To Use

Harmony’s platform is designed to be user-friendly, with a drag-and-drop interface that makes updating content easy for anyone. Harmony is ideal for brands that update their signage and music playlists frequently.

Features:

• Drag-and-drop functionality: Easily upload images, videos, and audio files.
• Content scheduling: Plan content to display at specific times and dates.

3. Dynamic Digital Signage Content

Digital signage is an effective way to capture your customers’ attention. Harmony’s digital signage capabilities offer numerous options for brands to customise their content. From restaurants and hotels to malls and corporate spaces, when powered by DMX and Harmony, digital signage can help businesses make a lasting impression.

How to Use Harmony With Your Digital Signage:

• Product Promotions: Display time-sensitive sales and product launches.
• Informative Displays: Share directions, schedules, or event information in lobbies or conference centres.
• Split Screens: Use multiple layouts to display different content types—news, ads, or special offers—on a single screen.

Harmony | Content Platform for Digital Signage Solutions

4. Create and Schedule Music Playlists

Harmony enables businesses to set the mood through customisable playlists, ensuring the music aligns with the brand’s personality and target audience.

Harmony’s music for businesses can:

• Play different music in different areas of your business, which is especially helpful for hotels with a lobby, a restaurant, a spa, conference facilities and a kiddies area, all requiring different playlists.
• Choose from a wide selection of major-label music for the latest hits (licensing fees to be handled by the business), or select royalty-free tracks from Harmony’s extensive library to avoid extra licensing fees.
• Create custom playlists that can intuitively suggest “sounds-like” songs to add based on genres, artists, or moods that fit your brand.

Harmony | Content Platform for On-Premise Music Solutions

5. Personalised Brand Messaging

Harmony’s audio messaging feature allows businesses to integrate short announcements or promotions into the music playlist. Brands can create a radio-like experience that feels personal and engaging.

Types of Brand Messaging:

• Promotional Ads: Discounts, loyalty programs, or upcoming events.
• Informational Announcements: Store updates, operational changes, or safety reminders.
• Localised Messaging: Share location-specific details, such as opening hours or special offers for specific stores.

6. Real-Time Monitoring and On Demand Control

At the click of a button, Harmony makes it easy to oversee your content in real time. You can access playback reports and monitor each media player’s status to ensure everything runs smoothly.

Harmony allows you to make on-demand updates, which is helpful for live events, special promotions, or emergencies.

7. Seamless Setup and Proactive Support

DMX designed Harmony with ease of setup in mind.

Businesses can get up and running quickly from the plug-and-play installation of the media device to the intuitive platform interface in the cloud-based platform.

Additionally, DMX offers proactive support to address any issues or answer questions, encouraging businesses to focus on delivering a great customer experience.

Harmony | In-Store Media and Content Platform

Elevate Your Brand Experience with Harmony and DMX

With centralised control, customisable playlists, powerful digital signage, and reliable hardware, Harmony makes it easy for businesses to create memorable and consistent brand interactions.

No matter your on-premise business set-up, DMX South Africa provides you with the set-up to encourage customer engagement as well as leave a lasting impression.

Are you ready to elevate your on-premise brand experience?

Contact DMX today for your demo on Harmony’s online platform and digital media player.