High-Impact Visuals
Digitized on-site advertising makes a statement. It isn’t enough to translate the brand identity into a few images. The content needs to be dynamic, attention-grabbing, memorable and impactful.
Introducing captivating visuals is only part of the high-impact puzzle. An effective solution is also about strategically placing the screens at eye-level, in high-traffic areas where customers are likely to notice and interact with the display.
The positive effect of dynamic content can be proven. Research shows that 7 in 10 shoppers purchase a product or service featured in digital signage. Enticing imagery is easy on the eye, inspires interactivity, increases dwell time and gives a business the chance to engage with customers on a personal level.
Content Management Made Easy
As high-tech as digital signage is, the ease-of-use of the back-end system should be top of mind. A key advantage of going digital is in saving time and money. A comprehensive Content Management System (CMS) should save on printing costs and cut down on the time of content deployment by at least 90%.
DMX provides a cloud-based interface that allows owners to manage and deploy content to multiple screens and sites, in just four easy steps. The user-friendly Mvision player allows creators to easily navigate through the preloaded templates, edit image frames and change text layouts.
Another useful feature to look for in an expansive CMS is the ability to schedule content. An intuitive digital signage software allows brands to maximise on the effect of their messaging by planning the deployment of specific material at certain times. Pre-programming also keeps content relevant. A QSR, for example, can display the breakfast menu only in the mornings or showcase holiday-themed specials during a certain period.