Is your health club moving to the right beat?
The World Health Organisation (WHO) recommends at least 150 minutes of physical activity a week, for adults aged between 18 and 64. As the world continues to strive towards creating a healthier society; one of the most effective ways to ensure an increase in foot traffic at the gym – is to create an enhanced customer experience.
Many people cannot imagine exercising without some form of music. We know that music influences mood and behaviour, so whether the aim is to entertain or motivate – a comprehensive audio solution is an essential component of any fitness centre.
It’s Not Just Music, But The Right Music That Matters
Keep gym-goers coming back by creating conditions conducive to performance. 90% of consumers say they are more likely to revisit a business if they found the sensorial elements enjoyable. Music doesn’t just serve to fill quiet spaces; it has the power to shape perceptions.
The right music can help customers focus on their workouts by eliminating external distractions. The synchronous relationship between rhythm and the speed of movement creates less awareness of physical exertion – driving people to push themselves even further.
A good exercise regime includes plenty of routine – which can be tedious and discouraging. A suitable playlist can be the perfect accompaniment to repetitive movements like stretches and warm-ups.
It’s All About The Beat
The type of music played in a space has a great bearing on how it is experienced by customers. The nature of the activity should influence the music selection. For a physically demanding environment, high tempo music is recommended. For maximum effect, songs in common areas should sit between the 120 to 140 beats per minute range; whilst ambient instrumentals are more suitable for yoga, sauna and spa facilities.
From up-tempo dance to high-energy 80’s hits, when it comes to background tunes – we’ve got you covered! With a catalogue of over 200 music programmes; DMX has a wide selection of music fit for health clubs of all types and sizes. Keep gym members on their toes by scheduling as many as five programmes to play at different times of the day or week.
Go Wireless
Now that we understand the relationship between music and exercise; how do we make the fitness journey easier?
If the background music is not suitable or audible, customers are likely to bring their own. Portable music players can be a distraction. Research shows that earphone chords can strain the neck and limit movement during core exercises. Background music reduces the risk of injury and helps gym-goers to focus on their workout without the need to manually change tracks.
By selecting the right music for the environment and making sure that it is appropriately audible in all corners of the space – gym owners can ensure that all staff and customers enjoy the same benefits of an elevated experience.
Studies show that there are physical, psychological and social benefits to going to gym versus exercising at home. For fitness centres, offering a holistic experience means greater value for customers and less membership migration. Exercise is an essential part of modern living; but with the right music, it becomes an experiential journey.